Montana Code Annotated 2013

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     33-2-107. Name -- dissimilar. (1) No insurer shall be authorized to transact insurance in this state which has or uses a name so similar to that of another insurer already so authorized as likely to mislead the public.
     (2) No life insurer shall be authorized which has or uses a name deceptively similar to that of another insurer authorized to transact insurance in this state within the preceding 10 years if life insurance policies originally issued by such other insurer are still outstanding in this state.
     (3) No insurer shall be so authorized which has or uses a name which tends to deceive or mislead as to the type of organization of the insurer.
     (4) In case of conflict of names between two insurers or a conflict otherwise prohibited under the foregoing subsections of this section, the commissioner may permit or require the more recently authorized insurer to use in Montana such supplementation or modification of its name or such business name as may reasonably be necessary to avoid such conflict.

     History: En. Sec. 50, Ch. 286, L. 1959; R.C.M. 1947, 40-2805.

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